Liberty Travel Dreaming App

Client: Liberty Travel
Year: 2017
Role: 1/1 UI/UX Designer
Responsabilities: Product definition, Research, UX, user flow design, UI guidelines definition and art direction to Marcela Sánchez.

Liberty Travel Dreaming App screen

Project overview

The Challenge:
Liberty Travel was in need of having touch points with their clients in different places such as 'islands' inside mall's halls and inside their stores, with tvs [vertical or landscape] as well as tablets where the users could play with them and generate leads.

Research: After the project and main goal definition, a big amount of data was collected [hours of travel consultants conversations with customers] in order to understand how the travel consultants received the leads and what was the most important information that needed to be collected.

The Approach:
The solution was to create the 'Liberty Dreaming App', a responsive web platform that could be loaded in any device, despite its orientation, where the users would be able to play with the dreaming app, by answering a serie of simple questions in an entertaining way, to find out later how they would be matched with their perfect destination [depending of their answers the path would be different, narrowing the potential destination matches for the users] and a fast way to connect with a travel expert who would create a customized package for the user, based on the answers provided by the dreaming app.

The dreaming app beta version is currently under testing [March 2018] in different places in he United States, and the leads generated using this platform, are converting at higher rates than leads generated through traditional channels.

More stuff?

If you liked the Dreaming App, you should check some other things I've done

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